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Facebook & Instagram advertising

Reach the right audience with creative built to move them.

Pentova plans and manages Meta campaigns for leads, sales, traffic, awareness and retargeting—with tracking and optimisation at the centre.

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Meta Ads paid social campaign visual
Managed paid social

Audience, message, creative and measurement—connected.

The media budget is separate. Scope depends on campaign count, products, locations, creatives and tracking complexity.

  • Meta Ads account review, setup and optimisation
  • Campaign strategy aligned to the business objective
  • Audience, interest and demographic research
  • Location, custom and lookalike audience setup
  • Retargeting campaign planning
  • Campaign, ad-set and lead-form setup
  • Ad copy, creative direction and recommendations
  • Budget planning and audience optimisation
  • Meta Pixel and conversion-tracking checks
  • Testing when sufficient creative and data are available
  • Monthly performance report and strategy review
Campaign objectives

Match the format to the business action.

Lead generationProduct salesWebsite conversionsCalls & messagesQualified trafficBrand awarenessEngagementRetargeting
Creative-performance loop

Better ads come from better learning.

Find the angle

Use customer problems, objections, benefits and proof to develop testable messages.

Read the signals

Review attention, clicks, costs, lead quality, conversion events and audience behaviour.

Improve the system

Refine audiences, budgets, offers, creative direction and landing recommendations.

Meta Ads FAQs

Before campaigns go live.

Is the Meta ad spend included?

No. The client pays advertising spend directly to Meta. Pentova’s strategy and management scope is quoted separately.

Are professional videos and graphic creatives included?

Creative direction and recommendations can be included. Advanced creative production or professional shoots are scoped separately unless agreed in the package.

Can you run lead-form and website campaigns?

Yes. The best conversion path depends on the offer, landing experience, follow-up process and tracking readiness.

Do you guarantee sales?

No. Sales depend on product-market fit, offer, pricing, creative, media budget, website, fulfilment and follow-up. We commit to transparent testing and optimisation.

Build a smarter paid-social engine.

Share your product or service, audience, current campaigns and approximate media budget.

Discuss Meta Ads