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Google Ads management

Meet customers when they are actively searching.

Search campaigns built around relevant intent, strong ad copy, focused landing paths and reliable conversion tracking.

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Google Ads campaign strategy visual
Managed search campaigns

From keyword intent to trackable enquiry.

The media budget is paid separately. Management scope depends on spend, locations, products, campaigns and tracking needs.

  • Account review, setup and campaign planning
  • Keyword, competitor and negative-keyword research
  • Search campaign and ad-group structure
  • Location and audience targeting
  • Ad copy and relevant landing-page recommendations
  • Budget planning and bid optimisation
  • Conversion, call and lead tracking setup
  • Google Tag Manager and Analytics integration checks
  • Search-term and underperforming-keyword analysis
  • A/B testing when sufficient data is available
  • Monthly performance report and strategy review
Campaign objectives

Optimise for the action that matters.

Lead generationCalls & enquiriesService bookingsWebsite conversionsProduct salesLocal leadsQualified traffic
Campaign rhythm

Launch, learn and refine.

Research

Offer, intent, search demand, competition, locations and conversion path.

Build

Campaign structure, targeting, ads, extensions, budget and tracking.

Monitor

Queries, clicks, cost, conversions, wasted spend and landing behaviour.

Optimise

Keywords, bids, negatives, ads, budgets and recommendations based on data.

Google Ads FAQs

Know where the money goes?

Is the Google Ads budget included in the management fee?

No. The client pays the advertising spend directly to Google; Pentova’s management scope is quoted separately.

Do you build landing pages?

Landing-page recommendations can be included. Design or development of a new landing page is scoped and quoted separately.

Can you guarantee leads or sales?

No. Results depend on offer, market demand, budget, competition, website experience and sales follow-up. We focus on responsible setup, measurement and optimisation.

How soon can campaigns be improved?

Initial issues can be identified quickly, but reliable optimisation requires sufficient search and conversion data.

Turn search demand into better opportunities.

Share your service, target locations, website and approximate media budget.

Discuss Google Ads